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Shape 225 - Selene tureen - 1984

Shape 225 - Selene tureen, photo M. Coupe, © Wedgwood Museum
    Shape 225 - Selene tureen, photo M. Coupe
    © Wedgwood Museum

In 1984, to celebrate the 225th anniversary of continuous trading, Wedgwood launched a new and innovative range of forms that became known as ‘Shape 225’. Available in both white bone china and black basalt, which Josiah I had perfected in 1768, this range responded to the elegance of past products while taking Wedgwood design into the future.

In 1984 Wedgwood celebrated 225 years of continuous trade. Josiah Wedgwood I founded the Company on May Day 1759, at the Ivy House Works in Burslem, Staffordshire. To commemorate this historic event Wedgwood evolved a totally new and innovative range of forms that became known as ‘Shape 225’ Contemporary advertising copy made the most of Shape 225’s modern parentage, noting that it was ‘ the creation of Jerome Gould of the international design studio, Gould and Associates.’ Robert Minkin, Wedgwood’s then Art Director, headed a highly qualified and experienced team of designers and craftsmen who worked in collaboration with ceramic technologists in order to bring to life Gould’s concept.

  • Type of object: Dinner ware/tureen
  • Mark: [Portland vase device]
    [printed in black ink]
    SHAPE 225
    Bone China
    [Printed in gold]
  • Year produced: 1984
  • Body: Bone china
  • Glaze: clear glaze
  • Material: ceramic
  • Decoration: lithographed
  • Accession number: 11819, 11819a
  • Dimensions: 186 mm (height), 310 mm (width, handle to handle), 230 mm (depth)

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Related people

  • Jerome Gould Associated

    Jerome Gould - Associated

    American graphic designer based in Los Angeles. Gould’s graphic design influences included native Australian art, and he was a keen collector of aboriginal artworks.

  • Thomas William Kellogg Designer

    Thomas William Kellogg - Designer (1932 - 2003)

    American industrial designer who worked in many fields including the automotive industry, for which he is best known. He also designed the interiors of DC-10 aircraft for McDonnell-Douglas and the design of shuttle-craft for the original Star Trek TV series. His work for Wedgwood was during his time at the industrial design and packaging firm of Gould & Associates where he was Vice President of Product Development.