Wedgwood and Architecture

Josiah Wedgwood's sensitivity to changing fashion meant he was well aware of developing trends in architecture. As rococo fell from favour, and pure Palladianism developed into neo-classicism, so he was ready to create new and suitable products. His and Thomas Bentley's business acumen ensured that their wares were sure to provide what architects and interior decorators might want to order to embellish new and up-to-the-minute buildings.

Wedgwood needed to persuade the influential architects of the day to incorporate his newest ceramics into their schemes, rather than use their own design accessories. Initially difficult, he gradually established business associations with Robert Adam, James ‘Athenian' Stuart, Sir William Chambers and later James Wyatt and Henry Holland, all of whom incorporated Wedgwood decorations into their houses.