The fifth generation

This chapter includes biographies of Francis 'Frank' Wedgwood, Josiah Wedgwood IV, Cecil Wedgwood, Lucie Wedgwood (nee Gibson), Kennard Wedgwood, and Ralph Vaughan Williams.

Frank became Company Chairman in 1916, and successfully led the firm through the depression of the 1930s, paving the way for later commercial prosperity. He also oversaw the bicentenary celebrations of the birth of the founder, including a week long pageant.

Josiah IV made his mark in politics rather than pottery. He was Vice Chairman of the Labour Party, a member of the first Labour Party cabinet, and became Baron Wedgwood of Barlaston.

Cecil played a key role in helping to revitalise the company in the early years of the 20th century. He became the first Lord Mayor of Stoke-on-Trent but was killed leading his regiment in WW1. His wife Lucie was one of the first women magistrates, the first Lady Mayoress of Stoke-on-Trent, and became the first woman to be elected an Honorary Freeman of the city.

Kennard was Chairman of Wedgwood between 1930-46, most noted for setting up Wedgwood's American headquarters.

Ralph Vaughan Williams, son of Margaret Wedgwood, was an eminent British composer and conductor.