Josiah Wedgwood & Innovation
 

 

 

 

 


 

Staffordshire, Etruria, circa 1930.  Original photograph by Harold White displaying the distinctive shape of the bottle ovens.

 

At the time of Josiah Wedgwood’s birth in 1730 the Pottery Industry was on the eve of major changes.  In the early decades of the 18th century groups of peasant potters worked in villages, such as Burslem, often in thatched cottages, catering for an entirely local demand manufacturing utilitarian objects such as butter pots to carry the local products to market.  However, during Josiah’s lifetime the industry and the country went through one of the most significant changes becoming, by 1830, the World’s first industrial nation.  Coal, iron, textiles and ceramics transformed the economic and social composition of Great Britain.  It was as a direct result of this revolution that steam power would inevitably be applied to the ceramic industry. Coal-fired steam machines became the motive power of the Industrial Revolution.  By the first decade of the 19th century steam power was to be found in hundreds of factories and mines throughout the country.

 

Like every other industry, pottery needed raw materials; these were initially prepared and ground in water mills, often converted from corn-mills.  In North Staffordshire the use of water driven mills, especially for the grinding of flint, existed from the 17th century onwards.  The use of these water driven mills were supplemented by windmills such as that owned by Josiah Wedgwood, located as it was described, ‘On the Jenkins’, a local area of land nearby in Burslem. One can only imagine what difficulties and delays the local potters experienced in the preparation of the basic raw materials.  Throughout industrial history water driven mills and windmills were always the source of trouble when engaged in the heavy task of grinding flint stones and other potters’ materials. It was for this reason that, James Brindley, the ‘Millwright Genius’, settled in North Staffordshire prior to becoming more famous for his engineering work in the construction of the Duke of Bridgewaters’ canal, (North of Staffordshire near Warrington in Cheshire),and the more important and impressive Trent and Mersey Canal.  Inventors during the early decades of the 18th century had experimented with artificial sources of power to supplement or surpass natural power. One of the great advantages of these new methods was consistency and not being reliant on natural phenomena such as droughts or floods.

 

 

 

Portrait of Josiah Wedgwood I, 1782.  Oil on canvas by Sir Joshua Reynolds (1723-1792)

 

 

One of the other restricting factors in the early development of the ceramic industry was that frequently the potters’ workshops were sited some considerable distance from the actual location of the wind and water mills.  It was therefore to be of considerable advantage for the potters of the 18th century, for a device to be invented to enable the mixing of the clays and grinding of the flints to be nearer their factories.  Not only would this cut down the cost of production but it also meant there was a considerable saving in the cost of transporting the heavy raw materials, frequently over a considerable distance. What was probably more important to the potter, was that it would have also enabled him to supervise on the spot the mixing and preparation of the different ingredients and raw materials necessary for his particular pottery.  Thus a potter who could have water powered grinding wheels operating on his pot-bank, was in an advantageous position as compared with his rivals.  Josiah Wedgwood was obviously very conscious of this aspect of the industry and had learnt this important fact of cost effective production through his partnership with Thomas Whieldon (1754-1759) at his works in Fenton Vivian where Whieldon owned and operated his own mills. 

 

 

Engine turning lathe, introduced into ceramic production by Josiah Wedgwood I circa 1763

 

 

Recent research has revealed that one of the contemporaries of Whieldon and Wedgwood, John Turner of Lane End, had installed an engine to pump water from a pool over the water-wheel at his Stoke pottery.  Simeon Shaw in the ‘Rise and Progress of the Staffordshire Potteries’ refers to this engine but gives very little detail except to state that it was not a ‘Steam Engine’. It seems evident that this engine was a Newcomen model which Turner had probably seen being used in the tin mines, during his visit to Cornwall in1775, when he travelled with Josiah Wedgwood. Wedgwood and Turner were impressed with the mechanical devices used in Cornwall and on their return Josiah subscribed to a copy of Pryce’s ‘Mineralogia  Cornubiensis’(1778), which gave a contemporary description of the apparatus used in the crushing of tin ore.  The book gives a detailed description of the artificial power used to pump water from the tin mines and it is easy to conjecture therefore that Turner immediately returned to the Potteries, and purchased a Newcomen atmospheric engine for his works.  The use of this type of engine in the Potteries to supplement the water power points to the new era of the rotative steam engine, which was ushered into the industry in the early 1780s. 

 

In a contemporary view of Wedgwood’s Etruria manufactory by Stebbing Shaw, evidence exists for the use of a windmill for grinding materials being in use by 1773.  It was to be superseded in the course of the next two decades as steam power was introduced.  Similarly, Josiah experimented with Doctor Erasmus Darwin’s,( 1731-1802 ), design for a horizontal windmill, to be built at the Etruria Works, but it seems probable that this project, for the grinding of ceramic colours, was not particularly successful and that too was discarded in favour of the new steam power.

 

When examining the associates and friends of Josiah Wedgwood in the 18th century frequently in the past, only passing reference has been made to James Watt,(1736-1819),the Scottish inventor.  He is often described as a ‘Fellow Philosopher’, the words used in a contemporary context to mean the equivalent of a scientist today.  Their working relationship and subsequent friendship was based on Josiah Wedgwood, (the premier pioneer industrial capitalist of England), pinning his faith to Watt’s steam engine to provide the motive power in the pottery industry.  This belief was based first on Wedgwood’s practical experience as a potter searching for a reliable source of artificial power and secondly on his conviction that Watt, the inventor, had made a remarkable scientific development with his invention of the steam engine. The ‘Soho Engine Book’, referring to the engineering works executed at the Soho Manufactory of Boulton and Watt, shows that Wedgwood placed successive orders for rotative engines in 1782 and 1784, and a 10 horse power engine was installed in 1793.  This document indicates that Wedgwood’s manufactory at Etruria was the first factory in Staffordshire to have a Watt rotative steam engine installed, and in fact a second steam engine had been installed at Etruria before the first Watt steam engine was installed in the Lancashire cotton industry, which is renowned today as being the pioneer of this method of producing power. 

 

There is an interesting note in Wedgwood’s own hand where he details the tasks he expects of Watt’s 1793 engine.  These can be summarised as:

 

1.    To grind flint.

2.    To grind enamel colours.

3.    To operate a stamper or crusher for saggars. 

4.    To temper or mix clays.

 

Interior of the former Wedgwood Museum at Barlaston, 1985.  Visible here is a reconstruction of an 18th century potter’s wheel and the original engine turning lathe.

 

 

It is a well-known fact that wherever Josiah Wedgwood led the other potters followed and this is clearly demonstrated with the Watt engines. Josiah’s faith in the steam engine being a great asset to the industry was passed to his competitors as well as his own family successors to the business.  His son, Josiah II, had a 30 horse power Watt steam engine installed at Etruria and he stated in a Parliamentary Committee enquiry that the Etruria steam engines were used extensively. Josiah II wrote to L. S. Parkes on 7th October 1814 that, ‘The potter’s wheel and lathe have been turn’d by the steam-engine at Etruria for some years with ingenious contrivances for altering the speed and reversing the motion.  The wooden cones are used for altering the speed, but I conceive they have long been used for the same purpose at the Birmingham manufactories’.  Interestingly, the Watt engine installed in Etruria in 1801 was still working in 1912 when it was finally dismantled and sold. 

 

The advent of steam power in the ceramic industry had a considerable effect.  First of all it concentrated all the preparatory processes for the raw materials needed in the pottery industry inside the walls of the pot works. Following the application of steam power some of the hitherto purely handcraft work yielded to machine processes.  The old foot or hand driven wheel for the thrower was replaced by the faster steam driven throwing wheel, the same process affected the turners’ lathes, but it must be stressed that the invasion of power driven machinery did not make the workers in a pottery factory mere machine minders.  In the pottery factories from the stage where the clay reached the thrower, the turner and beyond, craftsmanship and artistry still dominated which is where the ‘Industrial Revolution’ in the pottery industry differs from all the other changes within the broader scope of general manufacturing in Great Britain.  Wage books and photographic evidence show that young or female attendants still ‘trod’ lathes or turned wheels as late as 1913, and even later.

 

Innovation in the ceramic industry was not confined solely to mechanical methods.  Josiah realised that the ceramic industry and new technological developments would provide considerable rewards to anyone who was prepared to labour hard.  He decided to try to improve all aspects of production, he wrote; ‘To try for some more solid improvement, as well as in the Body, as the Glazes, the Colours & the Forms of the articles for our manufacture.  Almost certainly, Josiah’s interest in experimentation owes much to the fact that during the smallpox epidemic which swept through North Staffordshire when he was either 11 or 12 years of age, (1741/1742), he contracted the disease which left him with a severely disabled right knee meaning that he was unable to use the traditional kick wheel used for throwing within the industry.  This turned him towards experimentation and he deliberately endeavoured to improve the earthenware body which was already prevalent in the North Staffordshire ceramic industry by that time. 

 

It is estimated that by 1750 there were about 130 Potteries in North Staffordshire, the majority of which would have been manufacturing the standard products of the day, including salt glazed stoneware, black glazed wares, and red wares.  However, it seems likely that by the 1750’s many of these Potteries would have been moving into the production of the newly developed cream coloured earthenware.  Individual reputations apart, the development of creamware was clearly dependent on the existence of certain basic techniques already in use before the middle of the century.  Chemical analysis has established that the relationship of the creamware body to the white body used for salt glazed stoneware in terms of their essential ingredients are very similar and they have a great deal in common.  Whereas creamware was being produced by the 1740s, Josiah Wedgwood’s innovation came in transforming this earthenware body into a highly refined ceramic material which was described by Dr.Aiken as, ‘a species of pottery of a firm and durable body and covered with a rich and brilliant glaze and bearing sudden vicissitudes of heat and cold without injury; it was manufactured with the ease of expedition; was sold cheap”.  The refinement of the cream coloured earthenware took a considerable amount of time and patience until finally Josiah was able to write in his ‘Experiment Book’ at last; ‘A Good wt. [white] Glaze’.

 

Throughout the 18th century, creamware became successfully more refined, technically perfect and more aesthetically excellent, until it reached its zenith with a fine form, thin body, clear and brilliant glaze which formed a perfect background for the ingenious enamellers as well as other more mechanical forms of decoration.  Creamware is one of the most versatile and long-lived ceramic bodies, it was perfect for its purpose being used for everything from elaborate and ornamental vases to humble utilitarian wares.  Its widespread use and popularity are exemplified in the writings of the Frenchman, Faujas de Saint Fond, in ‘Voyage en Angleterre’; Its excellent workmanship, its solidarity, the advantage which it possesses of standing the action of the fire, its fine glaze, impervious to acid, the beauty, convenience and variety of its forms and its moderate price have created a commerce so active and so universal, that in travelling from Paris to St Petersburg, from Amsterdam to the furthest points of Sweden, from Dunkirk to the southern extremity of France, one is served at every inn from English earthenware.  The same fine articles adorn the tables of Spain, Portugal, & Italy, and it provides the cargoes of ships to the East Indies, the West Indies and America’.

 

Despite Wedgwood’s initial success, the trials for cream coloured earthenware continued.  He commented on the 6th March 1765 in a letter to his elder brother John, ‘I have begun a course of experiments for a white body & glaze which promises well hitherto’.  Between 1763 and 1767 Wedgwood made many radical changes not only the body and glaze of creamware but also in his method of manufacture including alterations to the kilns, tools and apparatus of the factory.  One of his innovatory additions to the Works occurred in 1763 when, according to his own ‘Common Place Book’ Josiah introduced an engine-turning lathe into his pottery. It is thought that he acquired the lathe from John Taylor of Birmingham, through the auspices of Matthew Boulton, where Wedgwood had seen similar machines in use in the Ormolu and metal works, though it is probable that he made considerable alterations and amendments to suit his own requirements.

 

 

 

Page taken from the Wedgwood Useful Ware Catalogue.  Date 1774

 

 

It is interesting to note that engine-turning on ceramics was being used in the London porcelain industry by about 1755, and is mentioned in a contemporary description of the Chelsea factory on 3rd February 1759.  The technique of engine-turning had long been used on metal, wood and ivory.  Giovanni Maggiore, who was born in Milan, was to become the lathe worker to the Duke of Bavaria, and has been credited with the technique for making turned ivory boxes in Munich around 1575.

 

Wedgwood claimed he himself had introduced a special engine lathe into the pottery industry in 1763 but it is important to make the clear distinction between this and the plain, parallel turning lathe, which Josiah credits to the Elers Brothers, which was  introduced into production at the close of the 17th century.  Josiah’s date for the introduction of his eccentric motion lathes is confirmed in his correspondence dating from June 1763 when he was obviously consulting Plumier’s book, ‘L’Art de Tourner’, first published in Lyon in 1701 and revised by the author for the Paris edition published in 1749.

 

 

Page taken from the Wedgwood Useful Ware Catalogue.  Date 1774

 

 

Due, arguably to the great economic and social changes and innovations of the second half of the 18th and early 19th century, a new middle class of society began to develop, enjoying the comfort and wealth newly brought about by their feats of entrepreneurialism. There were more opportunities for them to enjoy the daily round.  New achievements created an atmosphere of excited anticipation and an optimistic confidence tempered with apprehension for the future.  Such people lived longer due to the advances in agriculture and the better transport, which facilitated the production, and transport of foodstuffs.  The birth of the ‘Industrial Revolution’ expanded the boundaries of the world adding to that spirit of optimism and offering seemingly infinite possibilities.  Newly discovered materials, improved tools and techniques encouraged unprecedented specialisation of artists and craftsmen both in the function and creation of the objects they made.  During this period England saw some of the most important changes in its lifestyle.  Marketing became as important as production to the major manufacturers in industries, which were rapidly developing the ability to supply more than a simple regional demand.  Diversification of work and the division of labour within a factory brought about a dramatic reduction in production costs.  Pottery began to find markets in all parts of Britain and for every room in the house, not just utilitarian items such as the butter pots which had previously been used to carry the wares to market, or jugs and mugs for containing essential liquids. 

 

 

Many potters, Josiah Wedgwood included, were quick to realise that at the annual fairs and markets fine prices could never be realised.  Given the technology in the 18th century ceramic industry the manufacturers, who did not enjoy State or Ducal patronage, had to be especially entrepreneurial and actively encouraged many different methods of getting their wares into the newly constructed homes to be enjoyed by this new society.  Wedgwood actively encouraged the ‘Shoals of Ladies’ as he called them to visit his shop, both by invitation only as with the exhibitions of the ‘Frog’ Service for Empress Catherine II of Russia, and the display of Josiah’s copy in Jasper of the celebrated Portland Vase, or to come during their season in town to meet with friends and to enjoy the wares he had created in the hope and expectation that they would leave the shop to tell their husbands what they wanted purchasing and their friends what was new and readily available. 

 

Wedgwood’s innovatory cream coloured earthenware was called Queen’s Ware after the successful completion of his first commission for Queen Charlotte secured in the summer of 1765.  With the delivery of ‘A complete sett of tea things’ which included a dozen cups for coffee, six fruit baskets and stands, six melon preserve pots and six hand candlesticks, Josiah was permitted to title his cream coloured earthenware ‘Queen’s Ware’.  No evidence has been discovered to determine exactly when the service was delivered to London but it was evidently sometime before the 9th June 1766, when a notice in Aris’ Birmingham Gazette, (a pre-eminent Midlands newspaper) announced: ‘Mr Josiah Wedgwood, of Burslem, has had the honour of being appointed Potter to Her Majesty’.

 

The appearance of numerous advertisements in the London papers, especially the Public Advertiser of March 1769 specifically refer to ‘Queen’s Ware’, these as well as the Royal patronage brought Wedgwood to the attention of the nobility naturally increasing his orders for Queen’s Ware dramatically, causing him to comment in September 1767 to his closest friend, Thomas Bentley, about this phenomenon when he wrote: ‘The demand for this sd. Creamcolour, Alias Queens Ware, alias, Ivory still increases - It is really amazing how rapidly the use of it has spread allmost over the whole Globe, & how universally it is liked.- How much of this general use, & estimation, is owing to the mode of its introduction - & how much to its real utility & beauty?’. It is interesting, that Mrs Papendiek, Assistant Keeper to the Wardrobe of Queen Charlotte (an honorary position of considerable rank at the Court) wrote, some years later, that; ‘Our tea and coffee set were of common India China (known today as Chinese Export Porcelain), our dinner service of earthenware, to which, for our rank, there is nothing superior.  Chelsea porcelain and fine India China being only for the wealthy.  Pewter and Delft ware could be had, but they were inferior’.  Cream coloured earthenware was so widely used that people no longer referred to ‘Common pewter’ but to ‘Common Wedgwood’ instead.

 

 

Page taken from Wedgwood’s first Trials Book dated February 17th 1759 in Fenton; this is the commencement of notes taken by Wedgwood in the course of his partnership with Thomas Whieldon of Fenton.

 

 

Experiment and innovation were very much part of Wedgwood’s working philosophy.  The predominant style of Neo-classicism flourished in the middle of the 18th century taking over almost exclusively from all other decorative styles in England at that time.  Once these great new houses had been constructed ornamental vases became one of the most important aspects of the interior.  Josiah was to write on 1st May 1769 that in London, ‘Vases were all the cry’ and he added that he must, ‘endeavour to satisfy ... this universal passion’.  Josiah’s avowed aim was to become, ‘Vase Maker General to the Universe’ something which he successfully achieved with his wide range of vases in imitation of natural stones, such as Agate and Porphyry and subsequently those manufactured in Black Basalt.

 

By September 1767, Josiah Wedgwood had already carried out a considerable number of trials for the perfection of Black Basalt, he wrote to Bentley of his secret experiments, ‘I am still going on with w.th my tryals, & want much to shew you some of them, but I can neither send them in a letter, nor say so much about them to you as I could like, for L.rs are liable to Accidents and therefore I must, though brim full, contain myself ‘til I see you’.  Less than 12 months later this new product was on the market.  By the end of 1769 Wedgwood was announcing that encaustic vases were to be, ‘our principal articles for the ensueing season’.  Clearly the trade was smitten with Neo-classical vases and the population was clamouring for the most recent products. 

 

Many eminent men, designers and architects were employed to provide the forms and patterns for the Wedgwood ornamental wares. This is clearly illustrated with the Griffin candlesticks, which were first  put into production in 1771 and subsequently occur in both Black Basalt and Jasper.  They were adapted from the original designs by Sir William Chambers (1723-1796), architect to King George III, which were published in his third edition of his, ‘A Treatise on Civil Architecture’.  The attribution to Chambers is confirmed by a letter from Wedgwood to Bentley dated November 1771, ‘The Griffin Candlestick is alter’d sure enough, for Hackwood was oblig’d to new model it.  I hope all the world will not have Mr. Chamber’s Eyes’. 

 

Towards the end of 1772 the ornamental business of Wedgwood and Bentley was suffering one of its periodic declines.  Dependent on customers in a fickle society, as well as emerging competition by other potters such as Humphrey Palmer, Josiah Spode and John Turner, Wedgwood sought to make a new product.  It can be argued that the triumphal outcome of about 5,000 recorded experiments with the production of Jasper, was his most important contribution to ceramic art and one of the most significant innovations in ceramic history since the Chinese invention of porcelain nearly one thousand years earlier.  Josiah’s almost unbroken series of experiments to produce white earthenware, stoneware and other bodies has made it difficult to disentangle the development of his white ‘terracotta’ from the invention of Jasper. 

 

Wedgwood’s progress in the development of any new ceramic body, glaze or technique was empirical.  Josiah was using materials which were full of unidentified impurities and which consequently produced infuriatingly, unpredictable variations in behaviour.  His success was purely the result of trial and error.  In response to the request from Bentley, in February 1766, Wedgwood revealed part of his Jasper formula with the comment, ‘You desire to know a Mixture - Will you be content to have part of it now, & the remainder another time - It is too precious to reveal all at once’.  By February 1773 Josiah was writing to Bentley that he had made, ‘...some very promising experim.ts lately upon fine bodies for Gems & other things’.  Nothing much more is heard of these until March 1774 and it is clear that he had little time to spend upon them during the previous 14 months:  ‘I have’ he wrote ‘for sometime past been reviewing my experiments, & I find such Roots, such Seeds as would open, & branch out wonderfully if I could nail myself down to the cultivation of them for a year or two’.  By the end of August his experiments seemed to have born fruits as he writes that he is, ‘... at work upon more solid materials, & have no doubt of succeeding’.  By the end of 1774, Wedgwood was making intaglios in two colours by laminating blue and white Jasper and by the beginning of 1775 Josiah had declared himself ‘absolute’ in white Jasper, blue and ‘... likewise a beautifull Sea Green, and several other colors, for grounds to Cameo’s, Intaglios &c’. For nearly two more years Wedgwood struggled with intractable materials which seemed to have a will of their own causing him to write in June 1776 in frustration, ‘This Jasper is certainly the most delicately whimsical of any substance I have ever engaged with’.  Jasper never became to be the easiest of bodies to work with or fire, and there were still occasional obstacles to be overcome and sophisticated techniques such as the ornamenting of vases and ‘diced’ decoration, which first appears in invoices for April 1790, still needed to be mastered.  Nevertheless, by the end of 1777 Jasper was regularly in production in a variety of objects and colours. 

 

 

 

Tray of Jasper trials.  Circa 1770-1774

 

Wedgwood’s choice of colours for Jasper, dictated largely by the metal oxides available for the staining of the clay mixture, bore a close relationship to the colours most favoured for the interiors by Robert Adam (1728-1792) and James Wyatt (1746-1813). During the 18th century, Jasper continued numerically to outstrip Black Basalt in the inventories of ware sent to London from Etruria after 1775, but Basalt objects remained strongly prominent and together these stoneware bodies went a considerable way to make the Company pre-eminent in the ornamental ware production.  In 1769 in the early years of their partnership, Wedgwood suggested to Bentley that they should spend some time, In pursuit of Fortune, Fame & the Public Good’, something which Josiah achieved by marrying art with industry and utility with beauty, both making a lasting contribution.

 

Wedgwood was never slow to take advantage of new techniques. Paralleling the advantages of steam power with the advances in industrialisation together with innovations which were equally important.  The founding of the Etruria manufactory saw the introduction and application of Adam Smith’s principles of the division of labour.  Whereas previously pottery articles had been made from start to finish by a single workman, they were now produced at each stage by a specialist, which improved the dexterity of the craftsman and saved time. Another important division was that between the making and the designing of a pot and Wedgwood’s pioneering methods included the employment of the best obtainable artists such as John Flaxman jnr, Henry Webber and William Hackwood, amongst others, to emulate the best productions of the past which were in great demand. This enormously improved the level of design as compared with the products of the earlier Staffordshire slip ware potters whose naive, though charming designs could not be described as sophisticated art. The new specialisation of the potters meant they were now relieved of the task of designing, decorating and firing of the ware ensuring that there was a considerable improvement in the quality of the craftsmanship. The same was true of leaders in other manufacturing fields, Boulton had earned himself a wide reputation for the mounting of Wedgwood cameos in buckles, buttons, snuff boxes, candelabra, ormolu vases amongst other items. The Sheffield plate makers had few rivals in excellence of design and the Carron Iron Works had become famous for their fire backs designed by the Adam brothers (James and Robert), one of whom had actually become a partner in the enterprise. The architectural designs of the Adam family and their schemes for the interior decoration, in conjunction with the furniture designs of Hepplewhite and Chippendale are well known.  In all of their work there is a very definite transition from mere handicraft to a well-developed factory production based on sophisticated industrial design.

 

The growth of industrialisation meant that mass production began to take the place of individual craftsmanship and the creators of fashion also became its slaves.  By the second half of the 18th century it was not the designer or manufacturer who was the arbiter of good taste, but the salesmen who found it necessary to pander to popular taste by demanding a ceaseless flow of novelties.  Inevitably competition became keener and real taste became rarer as the purchasing power became more accessible to the wage earner.  This gradual debasement of good design was quite apparent to

 

 

 

John F. Rigaud (1742-1810), portrait of Thomas Bentley, friend and partner of Josiah Wedgwood I (previously attributed to Joseph Wright of Derby).  Oil on canvas.

 

 

Josiah who wrote to his partner Thomas Bentley in June 1779 saying, ‘Fashion is infinitely superior to merit in many respects; & it is plain from a thousand instances that if you have a favourite child you wish the public to fondle & take notice of, you have only to make choice of proper sponcers’.  It is to his credit, in spite of the demand for ‘showy things’, he stuck more closely to his classical forms and his desire to,’ Excel the noblest works of this or any age’.

 

The innovations in industry and the revolution, which occurred in the 18th century, would have soon ceased had there not been a coincident revolution in transport.  As Josiah says in, ‘An Address to the Young Inhabitants of the Potteries’, a printed pamphlet designed to answer workers’ complaints he states that, the roads were well nigh impossible to travel along, even to the strings of pack horses which provided the main means of moving raw materials and finished products, whilst such routes were infested with highwayman and robbers.  It was soon obvious that facilities must be improved if the growing productivity of the district was to find an outlet to the rest of England and the expanding foreign market.  Josiah was an active supporter and promoter of the turnpike roads, particularly those connecting the Potteries to the ports including Liverpool and Chester, through which clay from Cornwall was imported and finished goods exported.  Josiah addressed the local North Staffordshire inhabitants at the Town Hall of Newcastle-under-Lyme in 1763.  His forceful speech outlining the advantages of such a road system is recorded in full in his ‘Common Place Book’.  Wedgwood went on to enlist the help of Lord Gower, a local landowner and Staffordshire Member of Parliament, in seeing the new Turnpike Bill through Parliament.  Nine Turnpike Acts were passed by Parliament in 1766.  Later Acts of 1777 and 1783 were specifically aimed at linking the local road system to the main London routes.  It is interesting that included in the 130 Trustees named in the 1791 Turnpike Act were Josiah Wedgwood I and his three sons.

 

In view of the uncertain and poor road communications it is not surprising therefore, to find Wedgwood, an ardent supporter of James Brindley and his latest plans for the development of a system of canals.  Brindley known as ‘The Schemer’ was well known in the Potteries as a millwright and a builder of windmills.  The earlier navigation schemes of the 17th and early 18th centuries had consisted merely of improvements to natural rivers, which were always subject to the risk of droughts and floods, but Brindley’s new scheme in which he succeeded so admirably, was to make canals independent of the rivers by building them so that they could be carried across the countryside at one level, where necessary on aqueducts or through cuttings and tunnels.  His first successful venture was the building the Bridgewater Canal in 1761 to carry coal from the Duke of Bridgewater’s colliery at Worsley to Manchester.   Arthur Young, the traveller and writer, regarded Brindley’s plan to carry this canal over the river Mersey as, ‘The greatest plan (if executed) that ever yet was thought of, and will exceed the noblest works of the Romans, when masters of the world’.

 

A greater scheme by far was a canal linking the rivers Trent and Mersey or ‘Grand Trunk’ canal, as Brindley called it, which was warmly supported by Wedgwood, who acted as its Treasurer as he states; ‘at £000 Per ann. out of which he bears his own Expences’.  When finally completed in 1777, this canal rose 395 feet to its summit at Harecastle in Staffordshire where it passed through a tunnel 2880 yards long, one of the greatest 18th century engineering feats completed in 1775. The Trent and Mersey canal was 93 miles long with 76 locks, 5 tunnels and 269 smaller aqueducts and bridges and when completed it linked a chain of waterways across the heart of industrial England. The proposed line of the canal passed the front of the Etruria Works and afforded an easy means of transport connecting with both the ports of Liverpool on the west coast and Hull on the east coast.

 

 

 

Wedgwood Etruria factory on the banks of the Trent & Mersey Canal, in operation between the years of 1769 and 1950. Print executed from a 19th century woodcut.

 

 

The first meeting of those men interested and involved with the proposed development was called on 10th June 1766 at The Crown, a coaching inn in Stone, Staffordshire.  Over a year before the inaugural meeting Josiah had written to his brother John, on 3rd April 1765, stating, ‘This scheme of a Navigation is undoubtedly the best thing that could possibly be plan’d for this country & I hope there is a great degree of probability of its being carried into execution’. The Bill for the Trent and Mersey Canal was presented to Parliament on 18 February 1766 and authorised on 14th May.  On 16th July 1766 Wedgwood cut the first sod of earth to commence the canal construction.

 

With the completion of the canal, freight rates were immediately reduced by nine tenths and many of the handicaps facing the earlier potters were overcome.  The canal systems held sway until the coming of the “Iron Horse”, and as the railway age advanced so there were bitter fights and controversies between the canal, turnpike and coaching companies’ interests and the railway promoters.  But progress could not be prevented and ultimately the rail system was to supersede water transportation. 

 

Josiah Wedgwood had been born into arguably one of the most exciting eras in English history an age of enquiry, discovery and experiment.  None of the superb advancements in ceramic production would have been feasible in the 18th century without Josiah’s pioneering activities to produce a thermometer which could measure high temperatures inside the kiln.  Prior to the successful production of Wedgwood’s thermometer, (or pyrometer as it was also known abroad), the kiln man was always the highest paid workman on the factory because it was purely by his skill and judgment that wares were successfully fired.  Josiah had experimented since 1780 with the construction of the thermoscope, matching fired clay cylinders with those fired at known temperatures ranging in colour from buff to red indicating respectively low to high temperatures, but later he turned to measuring the shrinkage of clay using an upgraded pyrometer which he devised.  Wedgwood’s development of this thermometer revolutionised the industry and for his achievement James ‘Athenian’ Stuart, celebrated Architect proposed Josiah for election as a Fellow of the Royal Society.  On the 9th May 1782 Wedgwood read his paper on, ‘An attempt to make a Thermometer for measuring the Higher Degrees of Heat ... up to the strongest Vessels made of Clay can support’, he was awarded the highest scientific accolade in the country by election to this august body. 

 

Josiah not only ‘Converted a rude and inconsiderable manufactory into an elegant art and an important part of National commerce’ but was a true pioneer in an age of innovation and change.  He is justly remembered as the ‘Father of English Potters’ and as William Burton’s memorial to Wedgwood states it was ‘His influence that was so powerful and his personality so dominant that all other English potters work on the principles he laid down’. His ceramic tradition has endured through three centuries.

 

The quotations are reproduced by the kind permission of the Trustees of the Wedgwood Museum, Barlaston, Stoke on Trent, Staffordshire, England. They have been quoted with the original spelling and punctuation.

 

Gaye Blake Roberts

Museum Curator

Copyright 2001